Why Digital Marketing?
Everyone seems to be talking about it but no one knows it
There is no place to know what it is or a qualified education
Your customer segments seems to be doing a lot on digital channels/online
It is a new & upcoming career for people who are good in marketing and numbers
Ensure the decisions you make on digital marketing are the right ones
So many terms & tools not sure where to begin & where to end
Introduction to Digital Marketing
Introduction to Websites & SEO
Introduction to Social Media
Introduction to paid advertising & Analytics
Other considerations & Wrap-up
Other Aspects Cover Across All Sessions
The importance of the creative thinking on executing your digital marketing
Challenges in crafting & executing a digital marketing strategy
Business case studies, Sri Lankan & International
Planning your digital marketing strategy
Rohan runs the only boutique & exclusive omnichannel digital experience management company Antyra Solutions at Present. Antyra Solutions is an unique digital services businesses in Sri Lanka with some of the most digital demanding customers in it’s portfolio. Antyra delivers an end to end experience & single point of accountability for customers on digital. Before Antyra, Rohan’s most significant career position was being the first representative of Google for Sri Lanka. The work he started at Google he extended from Google onto Antyra with a more holistic view by helping brands, organizations and Sri Lanka government to develop its digital practices. As the Country Consultant at Google for Sri Lanka & Maldives he managed all engagements to and from Google for Sri Lanka during his tenure which included digital practice, policy framework, publisher, video & telco partnerships, community and entrepreneurship development. Rohan has deep understanding of channel/partner and ecosystem business development having worked with technology brands. Rohan was a lead management consultant for IT sector based in Singapore&held leadership positions in Cisco, Lenovo & IBM across geographies. At early days he was awarded the prestigious award of head prefectship of Royal College.
Rohan is passionate about entrepreneurship & Innovation. He is a key note speaker, presenter, moderator for countless events & was invited to speak at the inaugural TEDx in SL on entrepreneurship.