Course Content
Introduction
Marketing Fundamentals
Role of a Brand Manager
Marketing Operations
Management Information for Marketing Decisions
Marketing Communication
Strategic Marketing Planning
Resource Person
Asita Abayasekara
Asita is a veteran marketer, counting 40 years of professional experience, both in Sales & Marketing and Corporate Affairs.
Joining Unilever Ceylon Limited in 1974 as a Sales Representative, he moved on to Area Sales Management and Brand Management during a career spanning 13 years with the FMCG giant.
